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First 72 Hours: The Crucial Bonding Period

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  • Do not wash your hair for the first 24 to 72 hours to allow the keratin to fully bond.

  • Avoid tying, clipping, or tucking your hair behind your ears—creases can form and affect results.

  • No sweating or exercising—moisture can disrupt the treatment.

  • Do not wear hats, headbands, sunglasses, or use hair grips—they can leave dents or marks.

  • If your hair gets wet accidentally, immediately blow dry and re-straighten with a flat iron.

Essential Washing & Styling Routine

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  1. Wash with sulfate-free (salt-free) shampoo & conditioner only. These preserve keratin and prolong results.

  2. Apply a lightweight hair serum to damp hair (avoiding the roots) after every wash.

  3. Blow dry to style – always dry completely after washing.

  4. Use a flat iron if needed for a sleek, glossy finish.

  5. Apply heat protection before using irons or styling tools.

Extra Styling Boost!

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  • Use John Frieda 3-Day Straight Styling Spray with keratin for smooth, sleek hair until your next wash.

  • For frizz-prone or very curly hair, use serum + spray + irons to dramatically reduce styling time.

Night Care

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  • Sleep on a silk or satin pillowcase to reduce friction and prevent frizz.

  • Wear your hair down and loose at all times, especially in the first 72 hours.

Washing After 72 Hour Window

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  • After your first initial wash following the 72 hour wait, continue to use sulfate-free products only.

  • Use a shower cap if you’re not washing your hair during baths to avoid moisture.

  • Style as usual but avoid daily ironing—moderation preserves keratin longer.

Holiday & Seasonal Protection

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  • Before swimming or sun exposure, spray a leave-in conditioner or UV hair protector(like our Organic Protect Leave-In).

  • Avoid chlorine and sea salt where possible—rinse immediately if exposed.

Chemical & Colouring Treatments

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  • Wait at least14 days after treatment before colouring or chemically treating your hair. Always follow your colourists advise.

  • Be aware that keratin may slightly alter or fade freshly coloured hair due to the natural bonding process.

Night Care

​​​​

  • Sleep on a silk or satin pillowcase to reduce friction and prevent frizz.

  • Wear your hair down and loose at all times, especially in the first 72 hours.

Washing After 72 Hour Window

​​​​

  • After your first initial wash following the 72 hour wait, continue to use sulfate-free products only.

  • Use a shower cap if you’re not washing your hair during baths to avoid moisture.

  • Style as usual but avoid daily ironing—moderation preserves keratin longer.

Holiday & Seasonal Protection

​​​​

  • Before swimming or sun exposure, spray a leave-in conditioner or UV hair protector(like our Organic Protect Leave-In).

  • Avoid chlorine and sea salt where possible—rinse immediately if exposed.

Suggested Products

 

​Oil / Serums​​​​

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Leave-In Spray/Conditioner

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Shampoo & Conditioner

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Clarifying Shampoo (Day before - Pre Treatment)

Let your Keratin Treatment from Keratins of Kent shine longer by treating your hair with love, moisture, and protection.

Keratin Is Not a ‘Wash & Go’ Treatment

It is not a substitute for styling—for a sleek finish, hair still needs to be blow-dried and styled post-wash. Keratin helps cut down styling time and makes hair easier to manage, but daily care is still essential.

Top Tip:
For best results, we recommend our Organic Argan Oil Gloss or John Frieda Frizz-Ease Serum with heat protection.

Your Hair Needs Daily Nourishment

Just like skin needs moisture, hair needs serum and oils to stay shiny and healthy—especially post-keratin. Keep your ends hydrated and your cuticles sealed for the ultimate frizz-free, glossy look.

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